Logo for the Greater Rockford Auto Auction's 2026 Anniversary Sale, featuring the name 'GraaLpAlAaLoZa' in red text, a red electric guitar graphic, and the tagline 'GraaWesome Since 1974'.

June 23rd & June 24th

The Greater Rockford Auto Auction is thrilled to celebrate our 52nd Anniversary at our GRAA’lapalooza, Anniversary Sale. This two day event will kick off Tuesday, June 23rd with 200+ vehicles running, followed by food, drinks, and live entertainment, followed by 1,000+ vehicles and $10,000 in giveaways on Wednesday, June 25th. We are thrilled to introduce our 2026 Headliner Rodney Atkins.

*This is a customer only event. You must be a registered dealer to attend.

A man wearing a blue denim shirt and camouflage baseball cap stands at a bus stop, leaning on the wall while looking off into the distance.
A man walking in a grassy field at sunset, wearing a dark jacket, white shirt, jeans, and a baseball cap.
Male musician in a dark shirt and jeans playing an acoustic guitar on stage with vibrant purple and red stage lighting.

Meet Rodney Atkins

Rodney Atkins has charted at least one radio single at Country Radio in three different decades all while being on the same record label (Curb Records). That sort of commitment and longevity defines the man. He is an artist with multi-generational impact whose voice has been a mainstay at Country Radio, challenging all of us to be better no matter our age –parents who are now grandparents, and adults who first heard Rodney while eating a happy meal in their booster seat.

The ACM Award-winning artist – who has one of the most recognized and powerful voices in Country Music – has over 4 billion global streams; six number one radio singles; 16.5 million RIAA-certified units over 9 singles and 3 albums; has performed on NBC’s TODAY Show, GMA’s Strahan & Sara, and FOX & Friends; and his song “Watching You” was named Number One Song of the Decade by Country Aircheck and earned the songwriter a BMI “Million-Air” Award.

Through the hell we all inevitably go through at some point in life, Atkins has cemented mega-hits in our hearts and minds that help us remain focused on those who matter most. The superstar, who is more interested in connecting with loyal fans and supporting the United States Military than grabbing headlines, is putting his masterful finishing touches on new music that will begin to release in late 2024 and early 2025, beginning with first song, “True South,” on November 22, 2024.

Connect with Rodney Atkins today!

People seated at a table, participating in a discussion or auction, with a large electronic screen displaying a car and bid information in the background.

Tuesday, June 23rd

We will kick things off by running 200+ vehicles at 4:00 P.M. on Tuesday, June 23rd. There will be vehicles running from a variety of Fleet/ Lease & Dealer consignors.

Crowd of people watching a concert on an outdoor stage with tents and parked cars in the background during cloudy weather.

Tuesday, June 23rd- Concert

Following the sale we will have food, drinks, and live music. Our opening act will take the stage at 5:45 P.M. GRAA’lapalooza headliner Rodney Atkins will take the stage at 7:00 P.M.

People wearing bright yellow shirts, sitting at a desk, including a woman with glasses and a woman taking a photo with a phone. A large vehicle with partially visible bold black and red letters is in front of them, with a digital screen displaying mileage information and a barcode above them.

Wednesday, June 24th

Day 2 of GRAA’lapalooza will kick off at 8:45 A.M. We will be offering 1,000+ vehicles from a variety of consignors. Following the sale we will giveaway $10,000 in giveaways.

FAQs

  • GRAA’lapalooza is a customer only event. You must be a registered dealer to attend. For more information please call our office at 815-874-7800.

  • GRAA’lapalooza is our Annual Anniversary Sale event. Throughout the two day event we run 1,200+ vehicles and giveaway $10,000 in prizes. Customers and employees are invited to celebrate with us Tuesday night when we welcome GRAA’lapalooza headliner Rodney Atkins to the stage.

  • ANYONE! Buyers and Sellers both have the chance to win big Wednesday, June 24th. Prizes include cash, arcade games, grills, and more.

  • Everyone in attendance at GRAA’lapalooza will need a ticket to attend. Tickets will become available April 22nd. Click here for tickets. Please contact our office at 815-874-7800 for assistance.